We're a bunch of web geeks who have teamed up in The Ride to Conquer Cancer, benefiting the Peter MacCallum Cancer Centre. It’s a cycling journey over two days throughout Victoria's countryside. View a photo of the entire team.
A whiteboard animation (also known as an explainer video, sketch video, speed-draw, or videoscribe) is a format for communicating information by combining animated illustration with a voiceover. The combination of hearing an audio track while seeing the concepts come to life in time with the narration creates a powerful medium for communicating information, and is particularly well suited for content that may be otherwise difficult to understand. But mostly, they're just fun to watch. The format is pretty popular at the moment—I’m sure you’ve seen more and more of these videos popping up lately. Read about the process we'll be following to make this video.
The cost of a sponsored spot in our whiteboard animation is $1,000. You can donate to any of the team members here
We don't actually take your money—we ask that you donate directly to the Ride To Conquer Cancer, which is the largest fundraising event in Australia. To purchase a sponsored spot in our video, your $1,000 donation must go to one of the five team members for this project (we'll be notified when your donation is received).
Your logo will be sketched onto a piece of card, and physically placed on the paper during the filming of our video. It will appear in the background while the story is being told, drawn onto a sign post that appears to be sticking out of the ground. It won't form a core part of the story or the narrative, but it will be very visible as the story unfolds.
We guarantee that your logo will be visible for a minimum of 3 seconds while the camera is zoomed up close. At the end of the video, the camera will zoom out to reveal the entire illustration, and your logo will also be visible then (but won't be as large on screen as the first time).
We can't promise you any minimum number of views, unfortunately. From that perspective, we acknowledge that as a purely advertising ROI, there is an element of risk here. There's a chance it will flop, or perhaps it will break records. Who knows? We're quietly optimistic, and are counting on the uniqueness of the idea and the extensive network we'll be leveraging to help get the word out to ensure that it is viewed by as many people as possible.
Logos will appear in the video on a first-come, first-serve basis.
If you purchase a sponsored spot, then in addition to having your logo appear in the video, you'll receive:
You can still help us, by:
We plan on shooting the video some time in October, and editing and publishing it some time in November.